DURACELL

Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. The company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny. Since 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognized brand icons across the globe.

Duracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button.

Duracell’s quest to innovate continues today with products like Duracell Ultra, which is our best and most powerful alkaline battery across all devices. Significant investment in R&D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.

Duracell alkaline batteries are available in size AA, AAA, C, D and 9V, so don't forget to pick up the right battery when you shop at Costco Australia. So, the next time you buy a new gadget, invest in your purchase by selecting the right battery to power your device.